Times Centre for Learning Ltd. (TCLL), has announced its
academic partnership with one of India’s top 10 ranked management schools,
SPJIMR [S.P. Jain Institute of Management and Research] for a ‘Program in
Strategic Media and Entertainment Management’ (PSMEM). The program will be delivered through Times Centre for
Learning Ltd. (TCLL) in a blended mode.
The program is India’s first focused program for working
executives and comes as a very valuable input to the fast changing and growing
media and entertainment industry. With this program, working professionals [who
will not have to take a year off from work], will not only get a good grounding
of the fundamentals of management but also gain insights that can help build a
rewarding career in Media and Entertainment.
Conceived after analysing existing skill-gaps and
the growing demand for managerial talent, the programme aims to aid professionals
to tackle the unique challenges facing the industry. Designed to benefit the
industry at large, the
programme will
be involving important industry leaders to provide necessary oversight and
perspectives to guide its design and roll-out.
Speaking about the association, Ranjan Banerjee, Dean at SPJIMR
said, “India is at a very opportune moment today, where media and entertainment
are growing to become substantial businesses, with career opportunities for
executives and opportunities for entrepreneurs. This collaboration with
TCLL brings together our experience in business and management studies, with
the Group’s expertise in media and entertainment. Together, we will meet the
need of this sector for high quality, well trained professional
managers.”
SPJIMR is counted among the top 10 management schools in the
country. SPJIMR will bring its expertise into the formation of course content
and would help evaluate students throughout the program. The course will be run
by TCLL with SPJIMR as the Knowledge Partner and will be offered through a
blended mix of campus / classroom and online learning. The rigorous
program consists of 2-week on-campus immersions modules, 20 key courses
covering all aspects of management and media / entertainment, creativity
workshops, career orientated projects and thought leader lectures, apart from
classroom sessions and guest lectures.
Speaking about the strategic partnership, Anish Srikrishna,
President, Times Centre for Learning Ltd. said, “Media and entertainment is a
vibrant industry that reaches out to millions of people, and impacts them in a
big way. At the same time, it is a challenging, fast-paced industry to be in,
and one has to be well equipped to be able to face the future challenges. This
programme partnership with SPJIMR offers aspirants the opportunity to prepare
to be part of this high profile sector. Besides ensuring an enabling learning
environment and best in class pedagogy, TCLL will offer aspirants the necessary
support to build a career in media and entertainment”
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